Swarm and Sting
Fansided

Why is the NBA Summer League important for the Charlotte Hornets?

By W.B. Whitted

Jul 13, 2022; Las Vegas, NV, USA; Charlotte Hornets forward Kai Jones (23) reacts to a call during an NBA Summer League game against the Cleveland Cavaliers at Cox Pavilion. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports
Jul 13, 2022; Las Vegas, NV, USA; Charlotte Hornets forward Kai Jones (23) reacts to a call during an NBA Summer League game against the Cleveland Cavaliers at Cox Pavilion. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports /
facebooktwitterreddit
Prev
3 of 3
Next
Charlotte Hornets mascot Hugo Mandatory Credit: Jim Dedmon-USA TODAY Sports
Charlotte Hornets mascot Hugo Mandatory Credit: Jim Dedmon-USA TODAY Sports /

Fan Engagement and Exposure

The NBA Summer League has gained popularity among basketball fans because it offers an exciting preview of the upcoming NBA season. Fans get a chance to see their favorite teams’ newly drafted players, prospects, and rising stars in action. It generates excitement, media coverage, and discussions within the basketball community, keeping the sport relevant during the offseason.

Summer league games are often televised, streamed online, and attended by enthusiastic fans, further increasing the exposure and visibility of the players and the league. And there’s a reason it’s in Vegas. It’s an event that has turned the NBA in a year-round sport. Basketball never sleeps, and even the off-season holds enough intrigue to keep fans and media constantly interested.